The brand has always been dedicated to young and dynamic women who desire high quality products. Sisi joined Goldenlady Company in the 1980s. Initially, the distribution strategy focused on retail channel to subsequently extend  to medium-high-end department stores. With sales in Italy, Europe and Eastern Europe, at present Sisi produces three different collections of stockings and tights, which are synonymous with a chic and young style and combine the latest trends of fashion with wearability and care for detail. The Classic collection consists of high quality articles, made with the finest fibres and offering different types of knits very pleasant to wear; the Moda collection displays a variety of colours and sensual and cheerful patterns; while the Studio collection is a selection of ankle and knee socks, all original and suitable for less formal occasions. Sisi has also entered the world of underwear with the Intimate collection: modern  and refined lingerie, as well as knitwear made with soft and resistant yarns. Rich in colours, patterns and charm, Sisi beachwear is addressed to young women and can be found exclusively inside Golden Point stores.