Brand
Hue No-Nonsense

In 1999 by acquiring Kaiser-Roth Corporation, a leading company in the U.S. market with  the brands NoNonsense and Hue, Goldenlady Company enters the  American women and men hosiery market. With excellent sales numbers the Group holds a prominent position in the sector and with the brand NoNonsense ranks second in the segment of classic tights across the main Food/Drug/Mass distribution channel (26,6% of market share); with Hue the Group is leader in the sectors of opaque stockings (88,6% of shares), socks (37,1% of shares), women knee socks (51,9% of shares), and in the Department and Speciality Store distribution channel. Hue collections of pyjamas, women tracksuits, colorful and dynamic legwear, underwear and hosiery - all keeping up with the latest trends - have gained international success and become synonymous with comfort and wearability.