The history of socks
Golden Lady, since 1967 alongside all women, has transformed looks, reinterpreted trends and given dreams. From sport to social evenings, with the certainty for every woman that the perfect sock exists. This is why it has succeeded over the years in following trends and interpreting the needs, facets and desires of all women. Every day, on all occasions.
The 1960s marked the advent of mini-skirts and with them the rise of tights as an indispensable and much-loved fashion accessory for all women. Lozenge, floral, striped and maxi polka dot patterns were all the rage, but also the bon ton dictated by total white.
In the 70s, tights became a real must to be matched with the most extravagant outfits and very high and gaudy plateaux, for day or evening, perhaps to the rhythm of disco dance. Green light, therefore, to optical patterns, which dominated the pages of magazines, the street and TV, to fight boredom and affirm a freer, more emancipated and expressive female image with her look.
The '80s saw the triumph of punk and rock glam style, and with it the rise of opaque tights, in total black, coloured or micro-patterned versions, and on the other hand the explosion of technical and sportswear and therefore the much-loved Ginny looks inspired by the legendary Jane Fonda.
In the 1990s, supermodels and style icons brought back the black sheer tights, the emblematic fishnet tights and the super sexy back-strap tights. It is the rekindling of femininity and the desire to seduce.
Tights become real items of clothing. Decorated, printed, enriched with applications, they draw attention to dressed legs and the style they can express. Hosiery tells the story of all women and interprets their desire to show off: romantic, seductive, minimal, eccentric, but always capable of telling a story.