"All eyes on you" is the payoff of the new Omsa campaign, created for the Russian and Eastern European markets, whose protagonist is a woman with a magnetic look and above all with magnetic legs. An elegant, witty and confident woman. A walk in a magnificent city. A ray of sunshine. The joke of a group of boys. A childs game. A blast of wind. In the new Omsa commercial there are all the ingredients of a fresco of modern Italy. A different Italian way of life, which moves away from the stereotypes and the classic seduction codes, and in which the woman, thanks to her femininity and her confidence is able to dominate "all looks on herself".