News and Events
Golden Lady and Teatro alla Scala Academy to conquer the stage.
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March 07 2019

The new partnership unites two names that have always stood by women's side and are a symbol of beauty and elegance in Italy and in the world.

Golden Lady, the world’s leading brand in hosiery industry that has always accompanied women in their every step, this time begins to do a few dance steps alongside a special and prestigious partner, the Teatro alla Scala Academy. An institution in the world of live performing arts that has formed the greatest stars of world renown, from Carla Fracci to Luciana Savignano, to Roberto Bolle. 

For Golden Lady to tread such an exclusive stage is a unique opportunity to support the efforts and the wonderful commitment of young women who pursue a dream since childhood and strive hard to make it happen. 

The Academy is not only the mirror of a world devoted to elegance and beauty, but also an example of a discipline that teaches how firmly believing in themselves and having faith in their abilities can achieve their goals.
Values shared with the Golden Lady brand that for a few years now has launched the <<with my legs>> campaign, a message of courage, encouragement and praise for all women with their own strength, with their own legs in fact, they can do anything. 

The collaboration with Teatro alla Scala Academy has also seen the realization of an interesting communication project: a story in images that follows the lives of the school’s young students in the rehearsal room, behind the scenes before a show and also in their private life. In all these situations girls can rely on true beauty allies, able to give comfort and maximum freedom of movement: Golden Lady tights.
The stories of the dancers will be published on the Golden Lady’s and Teatro alla Scala Academy’s social networks starting from March 7th. 

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next: The Golden Lady TV campaign starts again with the launch of a new film dedicated to women and their dreams.